Understanding PR Topics

Lecture 1: Introduction to PR

My initial impression of what Public Relation is that it is all about talking, it’s about making sure that the company has the right image or reputation in the public eye. However, after going through the first lecture, I was utterly mind-blown because I know so little about Public Relations. I like to put it…

Lecture 2: Public Opinion

Public opinion is one of the most important aspects of PR based on my understanding and what I have learned from this lecture because it is what the public believe, or think is correct from their point of view. I also know that one of the most significant factors that can influence a company’s success…

Lecture 3: Public Relation Planning

Being part of the Marketing Interest Group, I was exposed to planning different types of events that helped share what it is like taking up Marketing as my chosen diploma. From discussing concepts on how to execute given deliverables to facilitating the whole event. However, I have never heard or applied the ROSTIR model before.…

Lecture 4: Media Relations

From my own understanding, media relations is a relationship that companies try to create with the mass media to convey or hope to reach out to its publics because media relations are the backbone for PR, and good relationships will likely attract positive views news coverage. Which, in my opinion, is very accurate. Journalists or…