PR OBJECTS based on my understanding are differnet type of mediums that companies use in able to spread messages, awareness, influence peoples opinions and to resolve different company issues.
Chosen Company
PR Objects Done by Jollibee
First PR object
Stories by Jollibee a Valentine’s Series 2017 #KwentongJollibee (#StoriesByJollibee) is a campaign that became popular not only in The Philippines but in the whole world. This video series focuses on different types of people who express different kinds of love to show the spirit of Valentine’s Day with Jollibee’s message “Celebrate the Joy of Love.”…
Second PR Object
Many people overseas, especially Filipinos, were more than happy after discovering that their favourite fast-food chain is near their area. With this ground breaking news, Reuters covered the announcement of Jollibee’s US and China expansions. This media relation is an important milestone for Jollibee having great media relations overseas covering their success. Media relation is…
Third PR Object
The picture above is an owned media done by Jollibee on their social media as part of their digital collateral. The post above shows that they have received support from their fans through liking and commenting on their post. It can be seen that many followers still admire Jollibee by their comments, saying that “Thank…
Fourth PR Object
Creating an influencer relationship between companies is a vital aspect, especially if you are in the F&B business. You would want influential opinion leaders who would set good word-of-mouth to their audience about how great your product is and how they should try as well. However, finding influencers that would promote your product is challenging,…
Fifth PR Object
The PRFU ( The Philippine Rugby Football Union) is an authorised organization by the World Rugby as the official governing body of rugby union in the Philippines. It includes the Philippine national men’s rugby team, the Volcanoes. Back in April 2017 The Philippine Rugby Football Union (PRFU) and Jollibee have signed a contract for a partnership…
Marc Yuan 